So here's the thing: as a business owner, holiday cards are one of the few marketing-type mailings that I actually do, and clients really appreciate them. I do the same thing for my clients, contacts and my family, but I custom-design it every year, and it's turned out to be a bit of a bear, but good marketing.
The thing is that there's so little we see in the way of non-email correspondence nowadays, so it's really nice to get a card - whether for the holidays or otherwise. That's why I prefer them.
One thing I started doing this year, however, is writing not little notes about what's been going on with me/my business in the card, but actually writing little notes about why I appreciate the person receiving the card, and (in the case of clients) how much I look forward to continuing to work with them. I find that a lot more thoughtful than a "Cheers, Dani" scrawled on the bottom.
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momijizukamori
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The thing is that there's so little we see in the way of non-email correspondence nowadays, so it's really nice to get a card - whether for the holidays or otherwise. That's why I prefer them.
One thing I started doing this year, however, is writing not little notes about what's been going on with me/my business in the card, but actually writing little notes about why I appreciate the person receiving the card, and (in the case of clients) how much I look forward to continuing to work with them. I find that a lot more thoughtful than a "Cheers, Dani" scrawled on the bottom.